Setting clear strategies and long term planning are critical for fast growing companies with more opportunities than resources. As former CEOs, executives and board members, we are experts in developing strategies to create long term value for businesses. Your management teams can count on our experience and leadership to solve problems and assess opportunities. Mainsail Partners takes a meaningful role on the boards of our portfolio companies, helping teams benefit from our unique and valuable perspective across numerous companies and industries.
Mainsail has a large network of strategic relationships we leverage to help our portfolio companies in many facets of their business. We tap into this network to recruit talent, initiate business development opportunities, gain market insights, and share best practices. We have strong relationships across multiple industries and geographies with particular strength and depth in technology and Silicon Valley.
Sales and marketing are crucial components of later-stage growth, but in many cases bootstrapped companies have underinvested in these functions. Mainsail will work with you to develop your sales strategy, scale sales teams, implement and manage CRM systems, and define commission structures. We help our companies leverage cutting edge lead generation and lead management strategies and technologies to drive ROI-based marketing. Our senior team includes a dedicated marketing executive to help your company develop and execute best-in-class marketing strategies.
In addition to providing capital needed to scale teams, Mainsail leverages our extensive network of industry professionals and functional experts to provide the talent and expertise for companies to succeed in the next phase of growth. We help our portfolio companies prioritize and define the scope of key roles, fill gaps in management teams or identify and recruit the next critical functional team member needed to accelerate momentum. Mainsail also applies our expertise to augment human resources activities, including formalizing the on-boarding process for new employees, helping our portfolio companies structure compensation packages, and establishing employee benefits plans.
Capital-efficient companies like yours have demonstrated financial discipline. Managing financial and accounting processes becomes more challenging and more critical as your company grows. Mainsail has the expertise and systems to streamline accounting and financial reporting in order to enhance decision-making. We help you manage your business more effectively, leveraging custom designed KPI reporting packages to reflect current data and future forecasts.
Your product marketing and product management teams drive continuous improvement in the company’s products, positioning, and sales enablement. Mainsail team members have experience building and developing products across several industries and can help you create, grow, or augment your product marketing and product management teams. Whether it’s developing a new pricing model, adopting an agile development process, writing requirement documents, designing a UI, or rolling out a mobile strategy, Mainsail has the experience to help.
As bootstrapped companies grow, they typically undertake major initiatives requiring tactical operational expertise. Mainsail works with our management teams to identify areas of opportunity to optimize, scale or expand operations. We help our companies with a broad range of these types of operationally focused projects, including entering international markets, managing logistics, expanding into larger office space, launching a new business unit or developing formal policies. Mainsail has the experience to advise, project plan, or implement each activity.
Keeping pace with the rapid changes in technology is enormously challenging with limited capital. Mainsail believes technology-based infrastructure is critical to improving scalability, efficiency, and ultimately the value of your company. In partnership with our management teams, Mainsail has led significant upgrades or complete overhauls of information systems at nearly every one of our portfolio companies. This includes CRMs, accounting systems, websites, e-commerce platforms, content management systems, and communications platforms.
In addition to enhancing organic growth through strategic partnerships, we are constantly searching for growth opportunities through accretive acquisitions. Mainsail leverages our extensive industry contacts and proprietary database of nearly 25,000 companies to identify strategic partnerships and potential acquisitions for our portfolio companies.