"The team at Mainsail are some of the brightest and most dedicated people with whom I have ever had the opportunity to be associated. Their ethics and integrity are above reproach and they are absolutely committed to success from every standpoint, financial success, employee success, customer satisfaction and the building of great enterprises.” 

            - Tom Case
              Chairman, eSecuritel

eSecuritel

Situation 

  • eSecuritel was founded in 2001 by entrepreneurs who recognized the need for hassle-free cellular device protection and a streamlined replacement process
  • The Company developed flexible, customized solutions to assist cellular companies in delivering a value-added service to their subscriber base
  • The original release of eSecuritel’s Handset Issue Tracking System (HITSTM) quickly established a solid base of subscribers
  • The initial success of HITSTM and eSecuritel resulted in dramatic growth that encouraged the founders to partner with Mainsail to scale the business and support continued growth

Mainsail Partners Impact

Mainsail leveraged more than two decades of experience building bootstrapped businesses into market leaders to help the founders and management of eSecuritel achieve their objectives. Gavin M. Turner and C. Jason Payne joined the Board of Directors and worked with management to accelerate growth through the following strategies and initiatives:

  • Recruited an experienced CEO, David Leach, and an elite management team including a CMO, CTO, CFO and EVP of Sales and Business Development
  • Invested heavily in proprietary SaaS technology platform (HITSTM)
  • Scaled employee base and technology infrastructure to manage substantial growth in customers and transactions
  • Developed a compliance program and obtained regulatory approval in all 50 states
  • Established an ecosystem of best-in-class partners, including an A-rated insurance underwriter, a best-in-class call center and repair and logistics services providers
  • Closed strategic partnerships with numerous tier one service cellular carriers including AllTel Wireless and Cellular South

Result

  • Increased annual revenue by nearly 20X over a six year period
  • Grew program from 60,000 to over 1 million subscribers
  • Built a best-in-class technology platform
  • Successfully expanded internationally and into new channels
  • Acquired by Brightstar Corporation in April 2011